How to prepare for “Marketing Aptitude”?
The last section in IBPS and SBI common written tests would be Marketing Aptitude. Let us analyse preparation process for Marketing Aptitude.
First let us see Topics/Areas where more importance is given in designing questions from Marketing Aptitude.
(common pattern for both PO/Clerk)
Topics
- Acronyms.
- Introduction to Marketing.
- Concept of Marketing.
- Features & Functions of Marketing.
- 5 Cs of Marketing & 4 Ps of Marketing.
- Trademark, Brand, Pricing & Distribution.
- Channels, Manufacturer, Wholesalers & Agents.
- Marketing Communications & Advertising.
- MIS-Marketing Information System.
- PLM-Product Life Cycle.
- Marketing by Banks.
How to score more?
The best and fast way is to prepare or score more in this section is to follow previous papers, reason most of the question from this section will repeat from previous examinations.