IMPORTANT MARKETING QUESTIONS

IMPORTANT MARKETING QUESTIONs

1. The target group for Agricultural Loans is____

Ans. any farmer

2. Bank assurance means____

Ans. Banks selling insurance products

3. Market Research is needed for_____

Ans. Making proper marketing decisions

4. Digital Marketing is____

Ans. way of direct marketing

5. Bank Insurance means_____

Ans. Selling insurance products through banks

6. A target group in marketing means______

Ans. To whom sales should be directed

7. CRM Means____

Ans. Customer Relashionship Management

8. DSA Means____

Ans. Directly Selling Agent

9. A call centre is ____

Ans. A back office set up where customer queries are answered

10. Internal Marketing Means_______

Ans. selling to the employees

11. Market share means______

Ans. Share of business among peers

12. Market size means_____

Ans. Scope of Marketing

13. Service Marketing is the same as

Ans. Transaction Marketing

14. One way of Market Monitoring is_____

Ans. Monitor performance of salespersons

15. ATM Means

Ans. Automated Teller Machine

16. Marketing is not required for_____

Ans. Corporate loans

17. Relationshipmarketing is useful for____

Ans. cross selling of products

18. competition helps to ___

Ans. boost sales

19. Effective communication skills are not required im marketing if _____

Ans. demand exceeds supply

20. _____ is not required for effective marketing.

Ans. Sympathy

21. HNI in marketing means

Ans. High Networth Indiidual

22. A market plan is

Ans. a document for marketing strategies

23. 'Niche' Market means____

Ans. a specified market for the target group

24. POS in marketing means

Ans. Position of Sales

25. Customisation means

Ans. customers selling goods

26. Customer retention means

Ans. better standards

27. value added service menas

Ans. costlier service

28. Benchmark means____

Ans. set standards

29. a lead means____

Ans. a company intending to sell its products

30. A presentation means____

Ans. display of communication skills

31. The sequence of a sales process is ____

Ans. a lead,a call,presentation and sale

32. A buyers market means

Ans. Supply exceeds demand

33. Marketing in Banks is____

Ans. a one off affair

34. A true marketing requires

Ans. Active mindset

35. The Traditional Marketing style involves

Ans. Direct Marketing

36. A call means

Ans. calling on prospective customers

37. Innovation means

Ans. implementing new ideas or new methods

38. A lead means

Ans. a prospect who is more likely to avail of the Bank's Product

39. A prospect means

Ans. a customer who is likely to be interested in bank's product or service

40. Cross selling covers

Ans. matching the products to customer needs

41. Middlemen are nothing but social parasites and the sooner they are eliminated the better for society". This statement is related with: ?

Ans. Disadvantage caused to consumers due to middlemen

42. The period of third stage of development of Marketing Management was __

Ans. 1950 to till now

43. Which year is being treated as the beginning year of Marketing Management development ?

Ans. 1910

44. A brand of company which is used by manufacturer as well as distributor is called __

Ans. Mixed Brand

45. A Brand which is owned by a distributor and registered in his name is called:

Ans. Distributors Brand

46. In the context of globalization, BPO means ?

Ans. Business Process Outsourcing

47. Who said in the context of Rural marketing "If Rural people start buying merely 10% industrial foods, then this industry will get five crore new customers" ?

Ans. Sh. JRD Tata

48. "Product is a cluster of psychological satisfaction" was said by ?

Ans. George Fisk

49. Time period of the second stage of Marketing management development was __ ?

Ans. 1930 to 1950

50. What was the time period of the first stage of development of Marketing Management ?

Ans. 1900 to 1930